Halftone
−52%
Booking Q3 cohort3 seats left for AugustAvg. founder lift: +38% marginNo funnels. No theater.$48M+ revenue grownBooking Q3 cohort3 seats left for AugustAvg. founder lift: +38% marginNo funnels. No theater.$48M+ revenue grownBooking Q3 cohort3 seats left for AugustAvg. founder lift: +38% marginNo funnels. No theater.$48M+ revenue grownBooking Q3 cohort3 seats left for AugustAvg. founder lift: +38% marginNo funnels. No theater.$48M+ revenue grown
3 seats left · August cohortMarketing systems · Est. 2019
I don't sell consulting.
I install systems that ship.
Marketing engines, operating cadence, and decision frameworks for founders who are done with theater. Built quietly. Shipped weekly. Defended on Monday morning.
Trusted by 100+ operators
CadenceHalftoneNorthboundAtlas StudioFaraday & CoStandard BureauMeridianVault LabsWestgateTidelinePostmarkFieldnoteCadenceHalftoneNorthboundAtlas StudioFaraday & CoStandard BureauMeridianVault LabsWestgateTidelinePostmarkFieldnote
Manifesto · 003
Most marketing is noise.
We build the part that compounds.
Marketing is supposed to make the offer obvious and the decision easy. Most of it does the opposite — bigger funnels, more dashboards, louder claims.
Kleever is the part that doesn't decay. The writing cadence, the offer architecture, the decision loops. The system the business runs even when you're on a plane.
By the numbers · Cohort 01 – 09
Avg. weekly lift+38%Margin held across active cohort engagements during the install quarter.
CAC payback halved−52%Median client moves from 11-month payback to under 6 in two quarters.
Renewed Y294%Cohort 09 founders who stayed past handoff — usually because they didn't need to.
What I installFour engagements.
Four engagements.
One operating system.
01 /
Marketing engine
Brand-led content cadence, offer architecture, and the channel mix that compounds. Built for founders, not for marketers.
Detail02 /
Operating cadence
Weekly, monthly, quarterly. The rhythm that lets you decide in minutes, not weeks — installed in your calendar by Friday.
Detail03 /
Pricing & positioning
We don't optimize price. We rewrite the offer the price is attached to. Median client: +38% margin in two quarters.
Detail04 /
Decision frameworks
Six artifacts your team can run without you in the room. Hiring, focus, sequencing, partnerships, exits.
DetailThe process
Twelve weeks. Then it runs without us.
Week 01 – 0201
Diagnostic.
90 minutes. We map where you actually are vs where you think you are. By the end you know what to change Monday.
Week 03 – 0402
System design.
We design the cadence, decision artifacts, and operating rhythm to your business — not a template applied on top.
Week 05 – 1103
Install + ship.
Weekly working sessions. We install the system inside your week and ship the first three campaigns alongside you.
Week 1204
Hand-off.
You own it. The system runs in your calendar, CRM, and team. We stay quarterly if you want, otherwise out of your way.
Selected work
Strategy that meets numbers that moved.
Atlas Studio
$1.2M
$0 → $1.2M ARR in 9 months.
Northbound
+38%
9 → 27 staff with margin held.
What founders say
After the system ships.
Ryan doesn't sell hustle. He installs a way of thinking — and the business reshapes itself around it. Six months in, my Monday calendar is the company.
Sofia Cleve · Founder, Halftone
Engagement · Q1 2025 – ongoing
Engagement results · 6 mo
CAC payback
−52%
New ARR
$1.2M
Margin
+38%
Y2 renewal
✓
Pricing
Flat fees. Honest scope. No call required.
Starter
$1,950
/ month · 90-day minimum
For founders building the first version of a real marketing engine.
- Bi-weekly working sessions
- Cadence template + setup
- Two campaigns shipped together
- Slack access · 48h response
Most chosen
Growth
$4,800
/ month · 6-month engagement
For operators ready to compound — and to install the full system this quarter.
- Weekly working sessions
- Full operating cadence install
- Six campaigns shipped together
- Direct line · same-day response
- Quarterly strategic review
Practice
On request
Application-only · 12-month
For founders running a practice — agency, consultancy, holding co — that needs Kleever embedded.
- Twice-weekly sessions
- Custom system design
- Team workshops included
- Direct WhatsApp access
- Speaking at one team offsite
Common questions
Things founders ask before booking.
Because an agency runs the work for you. Kleever installs the work in your business — so when we leave, the system stays. If you want someone to manage your funnel, hire an agency. If you want the founder muscle, hire me.
Then we shouldn't work together. Kleever is for founders who already have revenue and traction — and are tired of growth feeling random. If you're still finding product–market fit, save your money.
No. Flat fees only. Equity creates the wrong incentives for what I do — and most founders who ask for equity deals are trying to delay the decision. The work is the decision.
A fractional CMO runs marketing for you. I install the cadence, frameworks, and decision loops your existing team will run. After 12 weeks, you don't need me — and that's the point.
3 seats left · August cohort
Your next quarter is a system away.
Book a 30-minute strategy call. I'll diagnose the bottleneck, name the next move, and you'll walk away with one thing to ship Monday — whether or not we work together.